ATLAS SKATEBOARDING CRACKED
With the uppers made entirely from weathered and cracked leather, these sneakers really do look like they were actually ‘Lost at Sea’. Given our first look thanks to Nike SB team athlete Theotis Beasley, the sneaker uses a grey and soft blue colorway with a unique font for the Nike SB “Atlas” script on the tongue badge. Teasing out the images early in the morning, Atlas Sneakers presented the results of this compelling collaboration.
Taking style cues from the effects mother nature had on these adrift sneakers – decay as a result of the ocean water and unfiltered sunlight – the ‘Lost at Sea’ dunks were born. Six months later, thousands of Air Flight 90s then washed up onto the San Francisco Bay Area shore for anyone lucky enough to be there. En route from Korea to the US the ship battled ocean storms causing 21 40-foot cargo containers to go overboard. Inspired by the ‘Great Shoe Spill of 1990’, Nike and Atlas return to the Hansa Carrier container ship that spilt 61,000 pairs of Nike sneakers. If you’re a fan of The Simpsons and the Short-shorts scene from the episode Homer the Heretic, you know what’s coming. While it may seem a little strange to name a skate shoe after being lost in open water, the story behind the Atlas x Nike SB Dunk High “Lost at Sea” sneakers is pretty incredible. Taking inspiration from the Air Flight 90 sneakers lost overboard all those years ago, these new dunks represent another glorious and collaborative addition to Nike’s skate-geared label for 2020.Ĭoming off the back of terrific team-ups with Instant Skateboards, Civilist, Strangelove, and many others, Nike is back on the board with Atlas Skateboarding to craft a brand new pair of sneakers from the SB Dunk High line. Have we missed a skate brand? Send us an email.If you don’t mind the ocean spray, then it’s time to get ‘Lost At Sea’ with a pair of these sneakers from the combined efforts of Nike SB and Atlas Skateboarding. Products: Videos, DVD, Decks, Completes, Griptape, Protective Wear, Clothing Products: Decks, Completes, Wheels, Trucks, Griptape, Bearings, Bushings, Protective Wear, Clothing Products: Decks, Completes, Wheels, Shoes, Clothing Headquarters: Huntington Beach, California Products: Decks, Wheels, Trucks, Griptape, Bearings, Clothing Products: Decks, Completes, Wheels, Trucks, Griptape, Clothing Products: Decks, Completes, Wheels, Griptape, Clothing Find the top best-established skate companies in the world: Santa Cruz Skateboards With between 10 and 20 million active skateboarders worldwide, most brands rely on apparel to keep afloat.Īround 50 percent of all sidewalk surfers are based in the United States, so it's no surprise most skateboard logos have their headquarters in America.Įxplore the most comprehensive list of iconic skateboard brands available online. The skateboarding industry is worth between $2.5 billion and $5 billion annually, with over two-thirds of skaters opting for shopping with small or local companies. There are hundreds - if not thousands - of micro, small, medium, and large skate companies operating in a highly competitive market. Skateboarding has become a global industry, with multiple brands popping up all over the world.
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